Introduction
Your app's launch week can make or break your company. A buggy launch coupled with 1-star reviews can kill your momentum before you even start. Managing your reputation starts long before you hit "Publish."
The Beta Feedback Loop
Never launch without a beta test. Use Google Play's "Open Testing" track to gather feedback. Pro Tip: Encourage beta testers to email you bugs rather than leaving public reviews. Fix the bugs, then ask for the review.
Handling "Review Bombs"
Sometimes, an update breaks a beloved feature, and users revolt. Don't Panic: 1. Acknowledge the issue publicly in the "What's New" section. 2. Reply to reviews with a promise to fix it. 3. Release a hotfix ASAP.
Using Reviews for Your Roadmap
Your users are telling you what to build next. If 50 reviews say "This needs dark mode," build dark mode. Users love feeling heard. Reply to those reviews when the feature is live: "Hey, we built Dark Mode just for you!"
The Launch Boost
New apps often struggle to get their first 50 reviews. This "cold start" problem hurts organic install rates. Understanding the ASO algorithm's review requirements helps you plan your initial review strategy. Our Launch Booster package delivers a safe, gradual stream of reviews to help you clear the 4.0-star hurdle and start ranking for keywords immediately.
Conclusion
Your app's reputation is a living thing. Treat it with care. Listen to your users, fix bugs fast, and don't be afraid to give your metrics a nudge when you're starting out.
