Introduction
The travel industry is unique: your product is an "experience," and customers buy it before they try it. This makes trust the only currency that matters. 93% of travelers check reviews before booking a hotel. If your TripAdvisor reputation is shaky, your bookings will be too.
Post-Stay Engagement
The best time to get a review is immediately after the experience. The "Golden Window": Send a personalized email 24-48 hours after checkout. The Subject Line: "How was your stay in Paris?" performs better than generic surveys.
Handling Negative Reviews
You can't please everyone. But you can please the people reading the negative review.
- Acknowledge: "We're sorry your stay fell short."
- Explain (Don't Argue): "We had an unexpected boiler issue that is now fixed."
- Invite Back: "Please contact us directly for a discount on your next stay."
Fighting Fake Reviews
Competitors play dirty. If you spot a review that violates guidelines (e.g., posted by a competitor, irrelevant content), report it immediately via the Management Center. Be specific about the violation.
Using Boosts Strategically
Sometimes you need a jumpstart, especially during peak season. Buying high-quality TripAdvisor reviews can:
- Push negative reviews off the first page.
- Re-ignite the "Recency" signal in the Popularity Index.
- Increase your visibility in "Best of" lists.
Check out our TripAdvisor packages designed specifically for hospitality brands.
Conclusion
Reputation management is a 24/7 job. It requires monitoring, responding, and actively soliciting feedback. In the competitive travel market, your reputation isn't just a vanity metric—it's your bottom line.
