Best Trustpilot Invitation Email Templates (2026): 13 High-Converting Examples

Most teams do not fail because they forget to ask for reviews. They fail because they ask at the wrong time, with weak copy, and no testing framework.

This guide gives you exactly what to ship:

13 production-ready Trustpilot invitation email templates,
a use-case mapping table,
a send-time A/B matrix,
subject-line test options,
and compliance-safe implementation notes.

If you are also running a review growth campaign, connect this with How to Buy Trustpilot Reviews Safely and Why Buy Trustpilot Reviews. If your team is under legal scrutiny, review Should You Buy Trustpilot Reviews? first.

How to Use This Library

Pick the template matching customer lifecycle stage.
Personalize one line tied to actual customer context.
Keep one CTA only.
A/B test subject line + send time before scaling.
Track completion rate and review sentiment quality weekly.

Do not send one generic message to everyone. Lifecycle context is the conversion lever.

Template Use-Case Matrix

Template #	Use Case	Recommended Send Delay	Tone	Best For
1	Post-purchase (general)	24 to 48 hours	Friendly	E-commerce and subscriptions
2	Post-delivery confirmation	1 day after confirmed delivery	Outcome-focused	Physical products
3	Support ticket resolved	12 to 24 hours after close	Empathetic	SaaS and support-heavy teams
4	Renewal complete	2 to 3 days after renewal	Relationship-focused	Subscription businesses
5	Onboarding milestone reached	After first success event	Celebratory	B2B SaaS
6	Repeat customer thank-you	After 2nd or 3rd purchase	Loyalist tone	Retail and DTC
7	High-NPS segment ask	Within 24 hours of NPS 9-10	Direct	Mature CX programs
8	Event or service completion	Same day or next morning	Gratitude-led	Agencies and service firms
9	Win-back after issue resolution	3 to 5 days post-fix	Rebuild trust	Churn-risk accounts
10	B2B account manager follow-up	End of quarterly review	Executive concise	Mid-market/enterprise
11	Trial-to-paid conversion	7 days after upgrade	Value reminder	Product-led growth
12	Seasonal campaign request	During campaign closeout	Energetic	Promo-heavy brands
13	Final polite reminder	5 to 7 days after first ask	Minimalist	Low-response segments

Send-Time A/B Testing Matrix

Segment	Variant A	Variant B	Primary Metric	Winning Rule
Consumer e-commerce	Tue 10:00 AM local	Thu 6:00 PM local	Review submit rate	Keep slot with 15%+ lift
B2B buyers	Wed 9:00 AM	Fri 11:00 AM	Open to review-click rate	Keep slot with higher qualified clicks
Subscription renewal cohort	24h after invoice	72h after invoice	Completed review rate	Keep lower-friction timing
Support-resolved cohort	2h after closure	Next-day 10:00 AM	Sentiment quality and completion	Keep balance of quality + volume
Mobile-app users	Evening local	Weekend morning	Click-to-submit	Keep slot with lower drop-off

Run each test for at least 200 sends before declaring a winner.

Subject Line A/B Starter Table

Intent	Variant A	Variant B
General ask	"Quick favor about your recent order"	"Could you share your experience?"
Support resolution	"Thanks for working through this with us"	"Was our support helpful?"
B2B success	"Your rollout feedback would help peers"	"How was your first month with us?"
Renewal	"Thanks for renewing - one small request"	"Your feedback helps us improve"
Reminder	"Friendly reminder: your feedback matters"	"Still open to sharing your experience?"

13 Trustpilot Invitation Email Templates

Copy and adapt. Keep placeholders meaningful.

Template 1: Post-Purchase (General)

Subject: Quick favor about your recent order

Hi {FirstName},

Thanks again for choosing {BrandName}.

Now that you've had a little time with your order, would you be open to sharing a quick review on Trustpilot? Your feedback helps new customers make confident decisions and helps our team keep improving.

Leave a review here: {TrustpilotLink}

Appreciate your time,
{SenderName}
{BrandName}

Template 2: Post-Delivery Confirmation

Subject: Did everything arrive as expected?

Hi {FirstName},

We saw your order was delivered on {DeliveryDate}. If everything arrived in great shape, we'd love a short Trustpilot review from you.

Your input helps us improve shipping, packaging, and overall service quality.

Share your experience: {TrustpilotLink}

Thanks for your support,
{SenderName}

Template 3: Support Ticket Resolved

Subject: Was our support helpful?

Hi {FirstName},

Thanks for working with us on ticket #{TicketId}. I'm glad we could close this out.

If you have a minute, could you share how the support experience felt from your side on Trustpilot?

Review link: {TrustpilotLink}

Your feedback directly improves our support process.

Best,
{SupportAgentName}

Template 4: Subscription Renewal

Subject: Thanks for renewing - one small request

Hi {FirstName},

Thank you for renewing your {PlanName} plan with {BrandName}.

Would you be open to posting a quick Trustpilot review about your experience so far? Honest feedback helps us prioritize what matters most.

Review here: {TrustpilotLink}

Thank you,
{CustomerSuccessManager}

Template 5: Onboarding Milestone

Subject: You hit your first milestone - congrats

Hi {FirstName},

Congrats on completing {MilestoneName}. Reaching this stage usually means you're seeing real value from {ProductName}.

If you're willing, we'd appreciate a short Trustpilot review about your onboarding experience.

Share feedback: {TrustpilotLink}

Thanks for building with us,
{SenderName}

Template 6: Repeat Customer Appreciation

Subject: Thanks for being a repeat customer

Hi {FirstName},

We noticed this is your {PurchaseCount} purchase with us. Thank you.

Would you mind sharing your experience on Trustpilot? Loyal customers like you help others understand what to expect from {BrandName}.

Review link: {TrustpilotLink}

Grateful for your trust,
{SenderName}

Template 7: High-NPS Segment Invite

Subject: Your feedback can help other buyers

Hi {FirstName},

Thanks for giving us a high score in your recent feedback.

If you can spare 2 minutes, we'd love for you to share that experience publicly on Trustpilot. It helps future customers and keeps us accountable.

Leave a review: {TrustpilotLink}

Appreciate your support,
{SenderName}

Template 8: Service Completion (Agency/Consulting)

Subject: Thanks for partnering with us on {ProjectName}

Hi {FirstName},

Now that we've wrapped {ProjectName}, we'd value your honest feedback on how the engagement went.

If you'd like, you can leave a Trustpilot review here: {TrustpilotLink}

We read every response and use them in team retrospectives.

Thanks again,
{AccountLead}

Template 9: Win-Back After Issue Resolution

Subject: We appreciate the second chance

Hi {FirstName},

Thank you for giving us the chance to fix {IssueSummary}. We know that process took patience, and we appreciate it.

If you feel we've improved things, would you consider sharing your updated experience on Trustpilot?

Review link: {TrustpilotLink}

Respectfully,
{SenderName}

Template 10: B2B Quarterly Review Follow-Up

Subject: Your feedback after Q{Quarter} with us

Hi {FirstName},

Thank you for your continued partnership with {BrandName}. After our QBR, your perspective on delivery quality would be valuable to both our team and prospective clients.

If appropriate, please share a Trustpilot review here: {TrustpilotLink}

Best regards,
{AccountDirector}

Template 11: Trial-to-Paid Conversion

Subject: Thanks for upgrading - how has the experience been?

Hi {FirstName},

Great to see you move from trial to paid on {PlanName}.

If you've found value so far, would you share a short Trustpilot review about your experience with setup, support, and outcomes?

Review here: {TrustpilotLink}

Thanks,
{SenderName}

Template 12: Seasonal or Campaign Completion

Subject: Thanks for joining our {CampaignName} campaign

Hi {FirstName},

Thanks for participating in {CampaignName}. We'd love your honest feedback on the overall experience.

If you have a minute, leave a Trustpilot review here: {TrustpilotLink}

Your feedback helps us improve future campaigns.

Warm regards,
{SenderName}

Template 13: Final Gentle Reminder

Subject: Friendly reminder: your feedback matters

Hi {FirstName},

Just a quick follow-up in case you missed our earlier note.

If you're open to it, we'd still value a short Trustpilot review. Every review helps us improve and helps new customers evaluate us fairly.

Review link: {TrustpilotLink}

Thank you,
{SenderName}

Personalization Rules That Improve Conversion

Reference one real context detail (ticket ID, delivery date, project name).
Keep body length short and readable on mobile.
Use one CTA only.
Avoid over-selling language in review requests.
Do not stack multiple asks in one message.

Compliance and Policy Notes

Keep your invitation system policy-aware:

Review FTC enforcement context: FTC fake review rule announcement.
Apply business-safe practices: FTC guidance for testimonials and reviews.
Understand platform integrity standards: Trustpilot transparency report.

Also keep your incident path ready using Trustpilot review removal workflow.

KPI Dashboard for Invitation Programs

Track these every week:

send volume,
open rate,
click rate,
completed review rate,
average star rating,
response-time to new negatives.

If completion rate rises but sentiment quality drops, your copy may be over-optimized or mistimed.

FAQ

What is the best Trustpilot invitation email template?

The best template is lifecycle-specific. Post-delivery and support-resolution templates usually outperform generic requests because context is fresh.

How many invitation emails should I send?

Use one primary invite and one reminder. More than two often increases fatigue and hurts brand perception.

When should I send Trustpilot review invitations?

Test by segment. For many brands, 24 to 48 hours after value realization performs best.

Should I use the same template for all customers?

No. Segment by lifecycle stage (new buyer, repeat buyer, support-resolved, renewal, B2B account health).

Can I combine email templates with paid reputation campaigns?

Yes. A hybrid system is often strongest: controlled campaign for acceleration plus ongoing invitation flow for natural continuity.

What if customers leave negative feedback after invitation?

Respond quickly and professionally, then route serious issues through your internal escalation and removal SOP where appropriate.

Final Implementation Plan

Deploy this template library in three phases:

launch 4 to 5 core templates,
run send-time and subject-line A/B tests,
scale winners by segment and monitor quality weekly.

Then connect it to your broader Trustpilot stack:

Customization Blocks You Can Reuse Across Templates

To scale quickly without sounding robotic, maintain approved variable blocks:

{ValueMoment}: one sentence about what the customer achieved.
{SupportMoment}: one sentence recognizing a resolved issue.
{ProductContext}: one sentence naming the feature or service used.
{AppreciationLine}: one sentence thanking repeat or long-term customers.

This method preserves consistency while still sounding human.

QA Checklist Before Sending Any Invitation

QA Item	Pass Rule
Personalization token check	No broken placeholders in preview
Link integrity	Trustpilot link tested in staging
Length check	Mobile preview readable without excessive scroll
Tone check	No coercive or manipulative phrasing
Segment check	Template matches customer lifecycle stage

Operating Rhythm for Template Programs

Monday: review prior-week send and completion data.
Tuesday: launch A/B variant updates.
Wednesday: review negative-sentiment outliers.
Thursday: refresh personalization logic.
Friday: publish insights to marketing and CX teams.

This weekly loop turns invitation emails into a measurable acquisition-support channel rather than a one-off task.

Deployment Tips for CRM and Marketing Automation Teams

When you move these templates into your CRM, keep one rule: segment first, automate second. Build separate flows for:

first purchase,
repeat purchase,
support resolution,
renewal cohorts,
and at-risk recovery cohorts.

Then tag every send with template ID so you can attribute review completion performance correctly. Without clean tagging, A/B testing data becomes noisy and decisions become opinion-driven.

The best teams treat invitation email operations like performance marketing: clear hypotheses, clean data, disciplined iteration.

Best Trustpilot Invitation Email Templates (2026): 13 High-Converting Examples